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  The Bank ´s MobileLINK coach begins tour

Bank Negara Malaysia on Friday launched its mobile customer service coach known as MobileLINK. The vehicle is aimed at providing greater access and opportunity for the public to interface with the central bank. It is part of the central bank's efforts to promote financial inclusion.


The coach is custom made with facilities and technology links needed to allow users access to basic banking services in collaboration with financial institutions. The public can also get information on personal credit through the Central Credit Reference Information System; information on Bank Negara Malaysia through a self-service web-based terminal; and advisory services on other finance-related matters including insurance and SMEs' financing related matters.

The coach is the latest in a series of LINK (Laman Informasi Nasihat dan Khidmat) channels currently available at Bank Negara Malaysia's main office and five nationwide offices. These include the central bank's call centre from which members of the public can get advice, and the BNMLINK mobile counter services in semi-urban areas.

Speaking at the launch ceremony in Kuala Lumpur, governor of the central bank Zeti Akhtar Aziz said there had been "significant progress" in terms of financial inclusion in Malaysia, with more than 80% of the adult population holding some form of deposit account.

Yet, the governor said there was more to be done. "Our financial sector blueprint, which will chart the direction of development of our financial system in the next ten years, places a high priority on the financial inclusion agenda," she said.

MobileLINK will start its journey on December 17, 2011 from Mersing, Johor, and will continue to travel to other semi-urban and rural areas throughout Malaysia. It will cover about 50% of the identified 'non-urban' areas nationwide in the next three years.

Adapted from: Central Banking.com ( http://www.centralbanking.com/central-banking/news/2131439/bank-negara-malaysia-mobilelink-bus-begins-tour )


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